Listing Appointment Presentation

 

• Provide the seller with an overview of current market conditions and projections
• Review agent’s and company’s credentials and accomplishments in the market place
• Present company’s profile and position or “niche” in the market place
• Present CMA Results To Seller, including Comparables, Solds, Current Listings & Expireds
• Offer pricing strategy based on professional judgment and interpretation of current market conditions
• Discuss goals with seller to market effectively
• Explain market power and benefits of Multiple Listing Service
• Explain market power of Internet marketing, REALTOR.com, Bairdwarner.com, com, Trulia.com, Tribune.com and many, many others
• Explain the work, the brokerage, dual agency, and what agents do “behind the scenes” as well as agent’s availability
• Explain agent’s role in handling inquiries to screen qualified buyers and protect seller from curiosity seekers
• Present and discuss strategic master marketing plan
• Review and explain all clauses in Listing Contract & Addendum and obtain seller’s signature

Once Property is Under Listing Agreement

 

• Measure interior room sizes
• Schedule appointment for professional photography of interior and exterior
• Confirm lot size via owner’s copy of certified survey, if available
• Obtain house plans, if applicable and available
• Review house plans and make copy
• Prepare showing instructions for buyers’ agents and agree on showing procedure with seller
• Advise seller to obtain current mortgage loan(s) information: companies and & loan account numbers if applicable
• Discuss possible buyer financing alternatives and options with seller
• Review current appraisal if available
• Identify Home Owner Association manager if applicable
• Verify Home Owner Association Fees with manager – mandatory or optional and current annual fee
• Order copy of Homeowner Association bylaws, if applicable
• Ascertain need for lead-based paint disclosure
• Prepare detailed list of property amenities and assess market impact
• Prepare detailed list of property’s “Inclusions & Exclusions”
• Compile list of completed repairs and maintenance items
• Explain benefits of Home Protection Plan to seller
• Assist sellers with completion and submission of

Home Protection Plan application

• When received, place Home Protection Plan in property file for conveyance at time of sale
• Have extra key made for lockbox
• Arrange for installation of yard sign
• Provide seller with the Illinois Real Property Residential Disclosure form
• Complete “New Listing Checklist”  
• Review results of Curb Appeal Assessment with seller and provide suggestions to improve salability
• Review results of Interior Décor Assessment and suggest changes to shorten time on market

Entering Property in Multiple Listing Service Database

 

• Prepare MLS Profile Data Sheet –
• Enter property data from Profile Data Sheet into MRED Listing Database
• Proofread MLS database listing for accuracy – including proper placement in mapping function
• Add property to company’s Active Listings list board
• Provide seller with signed copies of Listing Agreement and MLS Profile Data Sheet
• Prepare additional photos for upload into MLS, Realtor.com, virtual tours, feature book, just listed postcards and use in flyers.

Marketing The Listing

 

• Create Internet enhancement ads
• Create Visual Tour of home for attachment to the listing
• Coordinate showings with owners, tenants, and other Realtors®. Return all calls for feedback
• Install lock box if authorized by owner.
• Prepare mailing and contact list
• Prepare “Just Listed” cards
• Prepare flyers
• Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability
• Prepare property marketing feature book for seller’s review
• Arrange for printing of marketing feature book and fliers
• Place MLS sheets in all company agent mail boxes
• Upload listing to Agent Internet site, BairdWarner.com, Realtor.com, Zillow.com, Trulia.com, Tribune.com and others
• Upload video to YouTube, Facebook and other social media platforms

• Mail Out “Just Listed” notice to all neighborhood residents or sphere of

influence

• Announce new home on market to all agents at sales meeting and invite them

and the management team to view the property.

• Schedule the brokers open for other companies to view home
• Advise Baird & Warner’s Relocation Department of sellers property
• Provide “Special Feature” cards for in home marketing, if applicable
• Reprint/supply feature books promptly as needed
• Feedback e-mails/faxes/calls to buyers’ agents after showings
• Review weekly Market Study
• Discuss feedback from showing agents with seller to determine if changes will accelerate the sale
• Place regular weekly update calls to seller to discuss marketing & pricing
• Promptly enter price changes in MLS listing database

The Offer and Contract

 

• Receive and review all Purchase Contracts submitted by buyers or buyers’ agents.
• Evaluate offer(s) and prepare a “net sheet” on each for the owner for comparison purposes
• Counsel seller on offers. Explain merits and weakness of each component of each offer
• Contact buyers’ agents to review buyer’s qualifications and discuss offer
• Ensure deliver of Seller’s Disclosure to buyer’s agent or buyer upon request and prior to offer if possible
• Obtain pre-approval/pre-qualification letter on buyer from Loan Officer
• Confirm buyer is pre-approved by calling Loan Officer
• Negotiate all offers on seller’s behalf, setting time limit for loan approval and closing date
• Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent
• When Purchase Contract is accepted and signed by seller, deliver to buyer’s agent
• Deliver copies of fully signed Purchase Contract to seller
• Deliver copies of contract and all addendums to sellers attorney
• Deliver copies of Purchase Contract to lender
• Record and promptly deposit buyer’s earnest money in escrow account.
• Provide copies of signed Purchase Contract for office file
• Disseminate “Under-Contract Showing Restrictions” as seller requests
• Advise seller in handling additional offers to purchase submitted between contract and closing
• Change status in MLS
• Order well septic system inspection, if applicable
• Verify termite inspection ordered if applicable
• Verify mold inspection ordered, if required

Tracking the Loan Process

 

• Follow Loan Processing Through To The Underwriter
• Contact lender to ensure processing is on track
• Relay final approval of buyer’s loan application to seller

Home Inspection

 

• Coordinate buyer’s professional home inspection with seller
• Review home inspector’s report
• Ensure seller’s compliance with Home Inspection Clause requirements
• Recommend or assist seller with identifying and negotiating with trustworthy contractors to perform any required repairs
• Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed

The Appraisal

 

• Schedule Appraisal
• Provide comparable sales used in market pricing to Appraiser
• Follow-Up On Appraisal

Closing Preparations and Duties

 

• Coordinate closing process with seller, buyer’s agent, lender and sellers attorney
• Update closing forms and files
• Confirm closing date and time and notify all parties
• Provide reminder and contract information to seller for scheduling utility transfer
• Work with buyer’s agent in scheduling and conducting buyer’s Final Walk-Thru prior to closing
• Provide Home Protection Plan and have transmittal form and check available at closing
• Provide earnest money deposit receipt from escrow account and settlement statement to seller’s attorney
• Coordinate this closing with seller’s next purchase and resolve any timing problems
• Have a “no surprises” closing so that seller receives a net proceeds check at closing
• Refer sellers to one of the best agents at their destination, if applicable
• Change MLS status to Sold. Enter sale date, price, selling broker and agent’s ID numbers, etc.

Follow Up After Closing

 

• Answer questions about filing claims with Home Protection Plan company if requested
• Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied
• Respond to any follow-up calls and provide any additional information required from office files.